How you can use web videos for your business

Web video is a very basic and effective way to convey information about a business, yet many businesses still aren’t utilizing it. If you’ve been wondering how you can use videos for your business, take a look at these great examples.

Testimonials

Testimonials are a great way to share your company’s success stories with prospective clients. Satisfied customers are often very willing to give testimonials, and requesting them in the form of videos is not uncommon.

Many people know how to create a simple video and webcams are almost always built-in to newer computers. So, next time someone praises your company, ask them for a 30 second video to add to your site!

Replace written content

With all of the text that you find on a standard website, it is easy to get lost in the content. Mixing the text with some video can deliver the same message in a way that is new and refreshing to visitors.

Instead of having an average “About us” page, try using a video to describe your business. It can make people feel more connected with your company and gives them a break from text overload.

Educate!

Educational videos such as product demos or even “How to” videos are extremely popular. Although you may not sell products that you can create a demo for, you can still create videos that relate to your business – whatever it may be.

Clothing stores can make videos demonstrating how to best wear a garment, or a trend. Things like this can go a long way and tend to make your clients look to you as an expert.

Web video is still relatively new when it comes to business uses, but the possibilities are expanding. If you’re thinking about learning more new ways to use web video for your business, take a look at this article.