Is Square worth the transaction fees?

As a small business owner, you would like to ensure it is as easy as possible for your customers to pay for your offerings. Square, a credit-card processing service designed for iPhones, iPads and Android-powered devices will help you fulfill this goal. But Square, created by Square, Inc., isn’t free. It will cost you when you swipe a customer’s credit card through the tiny card reader that attaches to your smart phone or tablet. The question, then, is a large one: Are the benefits of Square worth the extra price you’ll pay on transactions fueled by it?

How it works

Working with Square is a simple process. First, plug the small, square, Square Reader device into the audio jack on your tablet or smartphone. Then, simply swipe your customers’ credit cards through the reader. The reader will scan the credit card and process the sale. If, for whatever reason, you can’t swipe a customer’s credit card, you can also manually close the transaction by entering the card number using Square. The Square Reader is free. The app that makes the reader work, Square Register, is free, too. You can download the app from the Google Play store or the App Store.

The Biggest Positive of Square

Square has to be doing something right. A recent story by USA Today reported that Square now boasts over 800,000 customers, an impressive total for a business that’s still quite young. The reason behind this growth? Entrepreneur Magazine, in a recent story, pointed to the simplicity of the system. There’s little learning curve for small business owners. Even the least tech-savvy users will have the Square system up and running in no time. Square also gives entrepreneurs the power to make life easier for their customers, a definite benefit. Owners won’t have to tell plastic-wielding consumers that they don’t accept credit cards.

The Downside to Square

Nothing is perfect, though, and Square isn’t an exception. Even though the Square Reader and Square Register are free, using the service is not. Business owners will pay 2.75 of a transaction to Square, Inc. each time they swipe a customer’s credit card. If business owners instead punch in the credit-card manually, they’ll pay 3.5 percent of each transaction. Those costs will add up. A second weakness? In a review of Square, Entrepreneur Magazine said that the human-provided customer service is less than stellar. Still, Square may be a net positive to your business. And in today’s economy, any advantage is vital.

Small business owners: It’s time to meet big data

Here’s a quick quiz for people who own small businesses. Do you know what big data is? You might have read about big data. You might have even read that people businesses who study big data use it to forge a more powerful relationship to customers and gain an edge over their competition. But as a small business owner you’re busy. You have to hire three more employees . You have to approve your product’s new marketing strategy. And you need to find a different location that can better serve your growing business. This doesn’t mean, though, that you can disregard big data, and here’s why:

Defining Big Data

What is big data? John Weathington, writing for the Tech Republic blog, does a good job explaining: Big data, as the name suggests, are massive quantities of fast-moving information. This information is free, but it serves a valuable purpose in the marketplace. Big data, if appropriately mined and studied, can tell you what your target customers want, the things they lack and just how much they’re going to be prepared to pay to get it. In other words, big data can tell you the best way to run your small business.

Big Data In Action

CIO Magazine recently highlighted three business success stories that were made possible thanks in large part to companies harnessing and using big data to gain new customers. The magazine looked at financial firm Financial Engines. This company uses large financial data sets and analytics tools to offer clients data-based advice on how they can best save for retirement. The impressive amount of trend and statistical information the company can access is a prime selling point to new customers.

CIO also points to a company called Exmobaby that sells baby pajamas that have built-in biosensors. These sensors send health data from babies to their parents. You can bet that this usage of data sets — the health information from babies themselves — attracts parents who want the best for their infants. Then there’s the start-up Parchment, which analyzes databases of student information — everything from grade point averages to SAT scores to college-acceptance data — to aid their clients, students, choose and apply for colleges. The advantage this company provides? It will help students apply to those schools statistically most likely to accept them. Big data, then, helps both businesses and consumers. It helps consumers make better choices, and it also helps those businesses who provide this data gain new business.

Why your small business still needs a printer

When you consider the technology that your business needs to thrive, what pops into your mind? Cloud storage? Contact-management software? Social media pages? Tablets and smartphones for your salespeople and other staffers? What about printers? You may think that printers are becoming obsolete, going the way of fax machines before them. But you would be wrong. Sure, we are all looking forward to the time when business goes completely paperless. With e-mail, cloud storage systems, social networking sites and tablets that are as powerful as miniature computers, we’re closing in on that day. But we aren’t there yet.

Can’t turn away business

As writer Paul Mah with Small Business Computing.com says, business owners will frequently run into clients who demand real paper trails of their transactions. These customers are either unable or hesitant to move toward a paperless business model. Small business owners today are hardly ever in the position of turning away any customers, even those who won’t adjust to new technology. It’s important, then, for business owners to invest in the correct printer. Fortunately, Mah provides some choices.

All-in-one?

First, you’ll want to determine whether you need a multi-function printer. Such printers, as their name suggests, do more than just print. They also scan, photocopy and fax. Such printers make sense for firms that perform these other functions. But these printers, because of their many functions, are often more expensive. If your company rarely faxes or makes photocopies, a unit dedicated solely to printing will make more sense.

Laser vs. Inkjet

The old debate has always centered on whether laser printers or inkjet printers make more sense for small businesses. The truth is, both kinds of printers come with downsides and upsides. Consider laser printers. As Mah writes, it’s widely acknowledged that laser printers produce cleaner, more vibrant copy than inkjet printers. On the down side? Laser printers can be more expensive. Then take a look at inkjet printers. These are usually less expensive and their technologies have improved so that the prints that come from them are clearer than ever before. But you will find downsides here, too. For one thing, you’ll need to replace those printer heads often if your business does a lot of printing. Secondly, the printer heads clog up on an inkjet printer in the event the printer is not used often enough. There are other considerations when buying a printer for your business. The more you print, the higher-end printer you’ll need. If you want to print in color, you’ll need to decide whether to use a printer containing both black and color cartridges or one that utilizes a single-cartridge system to produce all colors.

Need files from your PC? Try the iPad’s remote-access apps

Ever needed to access your computer or laptop while you were on the road? Ever needed that particular special file from your desktop computer while you were on the opposite side of the country from it? Using your iPad along with a remote-access app, you can easily access your desktop or laptop wherever it is or you are. As the name indicates, these apps enable you to make use of your iPad to take command over your computer or laptop. Once you’ve gained this control, you can easily open files, explore folders, access contact lists and, in some instances, watch movies or videos that you’ve saved on your Desktop or laptop. The best news? There are several remote-access apps available. While remotely managing your PC isn’t as smooth an experience as working with it directly, these programs can help out in an emergency.

GoToMyPC: Citrix, the company behind GoToMyPC, is a veteran of the remote-access business. Actually, GoToMyPC is older than the iPad itself. Consequently GoToMyPC has ironed out the bugs sometimes regarding remote access. This is the reason the service earned a solid review recently from PC Magazine, whose editors praised this service for its simplicity of use and intuitive controls. As the name suggests, iPad users – through an application – can remotely access their desktop and laptops using this application. They are able to open Word documents, access Excel spreadsheets and comb through the contact lists stored on their remote computers. The sole negative? The cost. This can be a fairly pricy service, costing, in general, $9.95 a month or $99 a year. If you are a more typical iPad user who’s and not on the road too frequently, you may prefer one of many lower-priced remote-access programs out there.

SplashTop Remote Desktop: The SplashTop Remote Desktop has long been a top choice for iPad users. That’s because the product, as rated by CNet writer Matt Elliott, is not difficult to set up and use. Additionally, it is fairly inexpensive, costing just $4.99. It also enables you to stream both video and audio, something that other remote-desktop programs don’t.

LogMeIn Ignition: LogMeIn Ignition is another lower-priced alternative to GoToMyPC, though at $30, it is more costly than rival SplashTop. This program has also been praised by CNET for its simplicity of use and effectiveness, but also for two nifty features. First, you can utilize LogMeIn to remotely wake up a sleeping or shut-down PC. Secondly, you can use the application to remotely move files from a PC to your iPad.

Invest in these peripherals, not a new machine, to get the most of Windows 8

You invested in the new Windows 8 operating system mainly because the system’s new touch-screen capabilities intrigued you. There’s just one problem: Your older computer is not a touch screen. You still open files, look at the internet and manage e-mail messages with an old-fashioned mouse and keyboard. And what if you utilize a tablet to run Windows 8? Then you’ll be missing out on the many mouse- and keyboard-controlled options that come with the product. Don’t lose hope. Traditional laptop and desktop computer users are still able to enjoy many of the touch-screen and gesture-based features contained in Windows 8. And tablet users can enjoy the keyboard- and mouse-based features. You just need to invest in the right peripherals. Fortunately, PC Magazine recently ran a feature story outlining these must-have Windows 8 add-ons.

Microsoft Wedge Mobile Keyboard

PC Magazine points out the Microsoft Wedge is not only just a portable keyboard. Additionally, it is an indispensable tool to enable tablet users to get the most of the Windows 8 experience. For one thing, the keyboard provides a better typing experience than your tablet’s onscreen keyboard. Secondly, Windows 8 features are included in the keypad. Even the cover can become a tablet stand, enabling you to mimic the desktop experience.

Logitech T650 Wireless Rechargeable Touchpad

Want to access those touch-screen features found in Windows 8 without needing to get a tablet or some other touch-screen device? Try the Logitech T650 Wireless Rechargeable Touchpad. The product works so well the editors at PC Mag have made it their top choice for Windows 8 computer mice.

Kingston DataTraveler Workspace

It looks like a USB flash drive, however the Kingston DataTraveler Workspace actually contains Windows To Go, a portable and bootable version of Windows 8. As a result it is possible to bring the Windows 8 operating system — or at least the portable form of it — to the PC of your choice. Best news? It possesses a reputation for being safe and secure.

iPad in the swimming pool? There is hope

It sounded like a good idea to bring your iPad to the neighborhood pool. Until, however, you dropped it in the water. Now it seems like a terrible idea. Try not to panic. You might be able to save that iPad. It’s true: Water certainly isn’t the friend of technology. Even so it needn’t be their end, either. If you take appropriate steps swiftly, you may well be in a position to save your waterlogged tablet, smart phone or iPod.

Saving drowned technology

After you fish your device out of the water, do one thing first: Make sure its power is off. If a battery is fueling your gadget, immediately yank that battery out. If your device does not feature a removable battery, be sure it is turned off. You might think it’s the water that causes gadgets to go haywire. It’s not. The electrical shorts water causes is what scrambles your devices. Whatever you do, do not to switch the power back on to see what damage has been done. By doing this, you’ll only make things worse.

Other steps

Your next step should be to open up as many air holes as possible in the device. What this means is removing SIM cards, back covers, SD cards and ear hole port coverings. The more openings you create, the more air will rush through your device. Secondly, vacuum out as much moisture as possible from your smartphone, tablet or iPod. Your ideal tool for this job is a vacuum which has a small nozzle. The more thorough you are here, the better. Finally, drop your device inside a bowl of something that will dry it. Many people recommend dry white rice. And this works, but Gizmodo comes up with something it says is even better—a bowl of dry Rice Krispies breakfast cereal. After 48 hours of drying time, turn your device back on. If you’re lucky, it might pop back to life.

Keeping it dry

Better than rescuing a gadget from a water grave, though, is keeping it dry from the beginning. The best way to do this? Leave the cell phones, tablets and readers in a dry place when you’re at the pool or preparing to take a bath. Yes, you might want to read that latest spy thriller on your tablet while you’re sitting in the spa. But we wouldn’t recommend it. You could also purchase one of the numerous waterproof cases designed for electronic toys. The New York Times recently took a peek at some options, including Liquipel, LifeProof and Joy Factory Rain Ballet. Each will work. Nevertheless, it might make more sense to keep the gadgets away from water.

Cyber criminals turning their attention to smart phones

Think your smartphone is protected from malware attacks? Reconsider that thought. The depressing statistics indicate that cyber criminals are increasingly turning their attention to smartphones. This should not be surprising. Naturally, we are increasingly using our smartphones as miniature computers. Many people are even making use of these devices for online banking. Smart phones, then, represent a huge untapped market for cyber criminals. The good news? It is possible to safeguard yourself from mobile malware by adopting some common-sense strategies.

Scary Numbers

The security firm F-Secure offers rather frightening numbers: According to the firm, the volume of malware attacks directed at mobile Android devices quadrupled from the first quarter of 2011 to the same quarter in 2012. That’s one among several unsettling statistics regarding mobile malware. CNN Money writer David Goldman, for instance, recently cited an article from security firm Lookout Security that four in 10 smart phone users will click or swipe a suspicious Web Link this year. Goldman also writes that smartphone cyber attacks have spiked by a factor of six, according to figures revealed from anti-virus company McAfee.

The Good News

These numbers shouldn’t cause smartphone users to toss their devices in the river. Regardless of the increasing amount of mobile malware, cyber criminals continue to focusing primarily on PCs. For just one reason, it’s easier. Developers learned from their past mistakes, and have made it more hard for cyber criminals to take over smartphones and other mobile devices. At the same time, these criminals have been so effective in targeting PC users, they have little financial incentive to target mobile devices. Consumers, though, shouldn’t rely on this for much longer, Goldman writes. As smart phones will continue to rise in popularity, they will likely see a greater number, and variety, of malware attacks.

Protect Yourself

You can safeguard yourself from mobile malware attacks. And, the same as with PCs, it mostly requires sound judgment. To illustrate, when you are looking for new apps, be cautious. Don’t unintentionally download pirated versions of free apps. The pirates behind these apps will charge you for apps you could normally get at no cost. Be suspicious, too, of apps promoting free virus protection. Mobile virus software generally isn’t free. A free app could be a virus in disguise. When you’re shopping for apps stay in well-known, regulated app stores. Independent app stores like GetJar don’t have the same amount of regulation as iTunes and other regulated stores. Finally, be suspicious of phishing schemes. Never give out private information like checking account numbers or Social Security numbers through e-mail.

iPad apps designed to ease the stress of writing for a living

If you’re a professional writer who also happens to own an iPad, you’re fortunate: Software developers have come up with a series of apps that can help you do your job better, whether you cover real estate news for a trade magazine, blog about technology or write romance fiction. Here’s a closer look at some of the best iPad apps for serious writers. For those who earn your living with the written word, these applications are must-haves.

Paper by FiftyThree

Just getting started with your novel, short story or non-fiction piece? Consider Paper. This amazing app enables you to make note of your ideas as anything from sketches and illustrations to notes, drawings or diagrams.

iA Writer

Information Architects’ iA Writer forces writers to concentrate on one thing, writing. That’s because iA Writer deliberately doesn’t allow users to mess with fonts, colors or other distractions. With this program, you can do one thing: create and edit plain text files on your iPad.

Google Drive

We all know that writers usually aren’t rich. This is where Google Drive comes in. This app will provide you with 5GB worth of storage for free. It’s a good spot to store your writing projects.

Evernote

You’ve probably heard of Evernote. That’s because the application is among the most beloved note-taking apps available to iPad users. You can use Evernote to take notes, capture photos, create to-do list and even record voice reminders. Then you’re able to store these notes and search them.

iThoughtsHD

iThoughtsHD by CMS lets you easily organize your thoughts visually. Exactly what does this mean? Using this program you can create brainstorming and task lists. You can tackle project planning and goal setting. You can also create detailed meeting notes. In other words, it’s an essential tool for anyone creating a story or article.

Penultimate

To prove how truly skilled they are, the people who developed Evernote have released Penultimate, an app that lets you handwrite notes directly to your iPad. It’s another good way for writers to tidy up their thoughts and brainstorm ideas.

GoodReader

Good.iWare’s GoodReader is the most powerful PDF reader for the iPad. With GoodReader, you can read virtually any document imaginable with your iPad. This holds true for everything from books, movies and maps to pictures and PDF files.

Index Card

DenVog’s Index Card mimics that corkboard you keep hanging in your office. It enables you to organize and list your most important ideas. Writers can jot down ideas, plot outlines, assignment deadlines and all other information on virtual post-it notes that they can then attach to their Index Card-generated corkboard.

Notably

Notably is a powerful note-taking app for the iPad. But what genuinely sets it apart is the way it functions with popular cloud storage app Dropbox. Every time you add a note, plot summary or assignment deadline to Notably, your changes will automatically sync with Dropbox.

The Mobile e-mail App We’ve Been Waiting For

Do you read and send e-mail messages through your smart phone? Of course you do. Do you actually like the e-mail tool you use to accomplish this? If you’re like most smart phone users, most likely not. The simple truth is that few smart phone users like their mobile e-mail programs. There’s a new contender in the mobile e-mail space, though, and it may change this. Tech provider Orchestra recently launched Mailbox, its new e-mail client for the iPhone. And the ratings? So far, they are fantastic.

Features

Tech writers have already been raving about Mailbox for iPhone for one main reason: It is easy to tell it has been specifically designed for a smart phone. This represents a big difference from most mobile e-mail programs. A great number of them operate as if they were made for desktop and laptop computers then ported, with few changes, to mobile platforms. Mailbox for iPhone does not feel like it was designed this way. This is because to delete messages, archive them, save them for a later date or respond to them, you use the swiping motion so typical to today’s smart phones and other mobile computing devices. This straightforward improvement gives Mailbox for iPhone an edge over its contenders.

Viewing

Supporters of this new Mailbox app claim that sending e-mail messages feels more like Tweeting or texting. This is a pretty heady compliment; after all, most smart phone users prefer texting or sending quick Tweets to relying upon traditional e-mail programs to send out messages. Mailbox also configures e-mail messages so that they are super easy to read on a typical smart phone screen. When messages are first displayed, as an example, Mailbox doesn’t show unneeded information such as signatures. It’s only if users tap on messages that additional information — such as the “To” and “From” features — are presented.

To Do

Finally, Mailbox provides a sort of handy to-do list for your e-mail messages. It’s easy to access options than enable you to choose when a message, after you have read it, will reappear in your inbox. You can choose from such options as “Later Today”, “This Evening”, “Tomorrow” and “Next Week”. For any especially long-term messages, you can choose the “In a Month” option. Our recommendation? If you are fed up with e-mail clients that are slow or that feel as if that they were designed solely for desktop computers, explore Orchestra’s Mailbox. The chances are you’ll like it.

Looking for the best tablet? Think Mini

The choices seem countless. There’s the popular iPad. Amazon gives you the Kindle Fire, while Barnes & Noble has its own Nook series of devices. Although technically e-readers, these products function as lower-cost tablets. And then there are the powerful Galaxy tablets made by Samsung, not to mention countless lower-profile products from smaller tech companies. At least one Website recommends you skip the many above-mentioned tablets and instead purchase the iPad Mini.

The Benefits of the Mini

Staffers at the WireCutter blog propose the iPad Mini for one reason: It’s equally as powerful as its larger cousin, however it weighs a lot less. For staffers of WireCutter, the traditional iPad’s heft, as they refer to it, has become a serious problem. As the staffers wrote inside a recent article, you can’t support the traditional iPad just like a magazine, which is the ultimate goal of a tablet. That’s because the weight is a bit more similar to a hefty coffee table or perhaps thinner telephone book. The iPad Mini, alternatively? It truly is light.

Function

Of course, the Mini’s small size isn’t enough to recommend it as the top tablet on the market. The editors of WireCutter also learned that it performed exceedingly well. As reported by these editors, watching movies on the iPad Mini is a pleasure. So is enjoying music, surfing the web and playing video games. This performance, combined with the lighter weight and smaller size of the Mini, combine to help make the iPad Mini the top tablet for informed shoppers today, WireCutter wrote.

The right recommendation?

Of course, this is just one Web site’s opinion. Your opinion may vary. The obvious way to determine which tablet is right for you: Shop around. Experiment with the different tablets in the closest bookstore or technology retailer. See which of them feel too heavy, which ones boast the best graphics and which use the most intuitive Browser or greatest variety of apps. It may seem like there are too many tablets available today. But wouldn’t you prefer too many of these wonderful devices than too few?