Tablets have become hot sellers. Consumers seem to love these devices. As Forbes columnist Ethan Gach wrote in a recent column, consumer experts anticipate that tablet sales will outpace the sales of laptops and desktop computers combined by 2015. But tablets aren’t just a boon to the retailers who sell them. They’re also providing a boost to a somewhat sluggish comic-book industry.
Spider-Man on your tablet
The publishers of comic books recognize just how popular tablets have become with consumers. They know that tablet sales are expected to surpass the combined sales of desktop computers and laptops in 2015. Furthermore they realize that consumers like reading comics on tablets. It’s a natural fit.
Comixology on the rise
Gach takes a close look at Comixology, an online seller of comics. The business has flourished by offering numerous types of comics online, that readers have access to on tablets as well as their personal computers. As outlined by Gach, Comixology achieved over 200 million comic downloads a few months ago. That’s a nice achievement.
Because Comixology offers comics in the digital space, the company doesn’t need to be concerned about space issues. That’s a challenge that hits brick-and-mortar comic shops: How do they find room for all of the titles that their customers might want? Comixology, of course, is able to afford to offer lesser-known titles that don’t come from the powerhouse DC or Marvel brands. This is very good news for comics fans, and for comics publishers. Digital reading and comics might just be a perfect match.