Is your business’ website turning away potential customers? Are customers logging on to your website simply to abandon your online home simply because can’t find what they want? If so, you may need a website upgrade. Don’t forget, the only thing worse than not having a website for your small business is operating a website that is actually turning off your visitors.
Fortunately, Entrepreneur Magazine recently offered tips to business owners struggling with their Websites. The magazine’s advice? Keep your business site simple, easy to find and straightforward to navigate. If you do this, your website can be a tool for generating business, not driving it away. The magazine’s first suggestion? Be certain your website immediately tells visitors what your business is and what it does. You don’t want customers to have to research your site to figure out exactly what services you provide.
Not hard to find
Don’t hide your business’ website behind a puzzling domain name. The simpler your website address, the more likely that potential customers will find your company’s online home. As an example, if you’re running Green Bay Hardware, attempt to land the website address www.greenbayhardware.com. That’s a much better choice than the difficult to find www.upperwistools.com. Entrepreneur recommends, too, that your website address end with a .com and you avoid such distractions as dashes or numbers in your address.
A clear guide
Finally, don’t confuse your visitors once they reach your business website. Entrepreneur states that your home page ought to include clear links to your site’s sections. And you need to include a site map that users can depend on to find your site’s most important pages.