Facebook Ads – The Image is the Thing!

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Want to Learn the Secret to Successful Facebook Ads?

Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for obtaining traffic to your offers, building prospect lists, and for practically any other objective imaginable for your website. Ad campaigns are extremely easy to set up, include excellent targeting tools, and can be online within minutes. There is one factor to understand, however, when it comes to getting the best results and return on investment: That is finding the most effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s take a look at some useful tips for getting the most from your Facebook ad images.

5 Awesome Tips for Facebook Ad Images

Creating an ad that produces a real impact and statement for your product or services is a matter of standing out from the rest. Here are five ways to do just that!

  1. Use very high quality stock images – Since your images are going to end up very small, make certain you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will be fine, as even these are cut down to the size of a postage stamp (110×80 pixels).
  2. Crop your photos to deliver maximum impact – Crop your photos tightly to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. When using product images, get close!
  3. Choose eye-catching colors – Using bright, visually arresting images can do wonders for your click-thru rates. Too many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose attractive images – Unless you are going for a certain statement, opt for the most attractive photos you can find. People are attracted to beauty. Period. This isn’t to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor when you can – All of us love a good laugh. If you have the opportunity to inject humor into your ad, don’t miss it! It will surely result in a higher clickthrough rate!

For some really good examples of these imagery principles in action, check out this great article at Search Engine Watch.