Head in the Cloud: Creativity Today

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The cloud has been advantageous for many businesses. Due to the massive amounts of information that can be stored in the cloud and the prevalence of tablets in our lives, creative businesses have greatly benefitted. The cloud gives people in creative industries an edge they didn’t previously have. It may not be obvious how creative businesses have improved due to the cloud, so here are just a few ways they’ve changed.

Portfolios
Portfolios used to be limited to what you could physically carry with you and difficult decisions had to be made about what to leave in and what to cut when putting together a portfolio. Now portfolios can be stored in the cloud, organized into categories appropriate to different clients, and accessed quickly on tablets. As you can imagine, this allows for quick interactions that can produce more opportunities.

Creative Collaboration
In the past, collaborating with individuals in different time zones was very difficult. It required sending huge files through email, working on them independently then sending them back. This created multiple versions and duplicate copies, which was confusing. The cloud permits people to work on the same file simultaneously. This speeds up the collaborative process and keep everyone on the same page, so to speak.

Brainstorming
Similarly, the cloud has improved the way groups brainstorm together. By creating mind maps in the cloud, anyone can develop a concept together. By accessing the mind map on a tablet or other mobile device, you can get opinions from colleagues and update the shared file with ease. Breaking down the distance barrier allows skilled individuals who previously could not contribute to do so.

When the mobile capabilities of tablets are paired with the cloud, creativity can happen anywhere at anytime and with anybody.