You want to make it as easy as possible for your customers to communicate with your business. You’d like your customers to have a fast and simple way to contact your small business if they have questions or inquiries about a product or service. Maybe, then, it is time to install a live-chat application on your business’s website.
Recently, Ivana Taylor wrote an article for the American Express OPEN Forum about live chat and how it can make a company more available to consumers. Have you ever walked around a department store trying to find an employee to answer your question? It’s irritating. With live chat, your customers won’t have that experience when visiting your website. They can ask you a question and get the response right away.
Live chat apps
There are many live chat apps out there. Some are expensive, but there are many out there that are ideal for the small business owner. A very simple one is called Olark’s live chat tool. This is simple to use, and, as there are no extra features, easy to maintain. However, if you’re looking for something a little more robust, one of these three may be what you are looking for. LiveChat.com, SnapEngage, and LivePerson are all inexpensive and have the added feature of allowing the business owner to live chat via mobile device. This is very convenient if you are always on the go.
The reason this trend appears to be growing is that is can give a company an edge over a competitor. Additionally, it can instill confidence in the consumer and help build a long lasting relationship.