Microsoft is everywhere; their products are used throughout the world. And, Bill Gates, Microsoft’s chief, is among the most widely known names in the field of technology. That said, Microsoft is missing one thing, it has never had a “cool” image. But the launch of Windows Phone, Microsoft’s new smartphone software, may alter our opinion.
Microsoft has long fought an industry reputation as a sort of stodgy dullard. There is a decent list of unsuccessful Microsoft products. Remember the Zune music player? Perhaps not. What about the Kin phone? That flop has long vanished from the minds of most consumers.
That said, Microsoft’s Windows Phone software has captured some interest. The Windows Phone has been received well by both critics and consumers.
Windows Phone attracts praise for its easy to use interface, and its fresh look. Users have easier access to social networks the in the past, the tiles on the home screen come to life when friends update their Twitter of Facebook keeping users up-to-date.
Even with all of these features and praise Windows Phone has not been the biggest seller. This is perhaps because of the phones that come equipped with the OS. Many individuals believe these phones are dull and wireless services providers are still pushing the iPhone and Android in a big way.
The Windows Phone could, however, represent a change for Microsoft. Perhaps this is just the beginning of a line of chic, hip products from them.