Stopping credit-card fraud with high-tech

Retailer target did not experience its best holiday shopping season ever. Hackers were able to obtain information on 40 million consumers who used their credit cards at the retailer’s stores in November and December. Now the company faces lawsuits and negative press. But a recent report from CBS Minnesota provides hope: According to the story, technology might soon make such credit-card hacks much less common.

Waiting for smart cards

What would help? CBS Minnesota points to smart cards, which are already popular throughout much of Europe. These credit cards, which store all of a consumer’s accounts on one card, use microchips and PINs, which makes them far more secure than the low-tech cards consumers in the United States use. Smart-card data breaches hardly ever happen. Sadly, it might still be a few years before these high-tech cards arrive in the United States.

Who’s that masked card?

There is also what is known as masked cards, which CBS Minnesota reports are already available in the United States. Whenever consumers use one of these cards, it gives a temporary number that cashiers type in or that consumers can use while shopping online. The temporary number then disappears once a transaction is completed. Consequently hackers can’t use it, even if they steal it.

Why the delay?

Of course, smart cards would be ideal. It might take a few more years, though, for those to arrive in the country. No one knows why smart cards aren’t here already. But CBS Minnesota’s story speculates that one of the factors may be that credit-card companies haven’t yet upgraded to the modern technology that they would need.

When tech failed in 2013

Sometimes tech just doesn’t work. And then there are times when technology rollouts are true disasters. The Telegraph newspaper recently talked about some of the greatest tech disasters of 2013. While you read about them, try to learn something. You don’t want to make some of the same mistakes — albeit on a smaller scale — with your small business.

The healthcare fiasco

To no one’s surprise, the Healthcare.gov fiasco tops the Telegraph’s list of 2013 tech foul-ups. And why not? Once the website debuted, it simply didn’t work. Consumers couldn’t log on. Even if they could, they couldn’t find the insurance information they needed. The website’s failure has become the greatest embarrassment of Obama’s second term.

Travel foul-up

Online booking giant Sabre triggered massive problems for travelers in 2013 at the height of the student vacation season. Sabre went offline for just three hours. However when it did, it contributed to countless flight cancellations and delays for thousands and thousands of passengers. It’s not a surprise: Over 300 airlines depend on Sabre.

Walmart reneges on a bargain

In October, consumers logging onto Walmart’s website thought that they had found a nice bargain when they managed to buy computer monitors and other gear for just $8.99, despite the fact that these tech items were regularly priced up to $500. Walmart blamed tech glitches and refused to honor the discount deals. Naturally customers were angry. If you wanted proof, you only needed to log on to social media.

Tech companies rattled by NSA spying

We know that the NSA has generated negative headlines for its spying programs. But have these headlines damaged business across the nation? The heads of the country’s largest tech firms believe so. They told Pres. Obama all about it during a recent meeting at the White House. The Washington Post reported on the meeting. The consensus from the tech leaders? The NSA program has the potential to further slow the country’s already sluggish economic recovery.

The meeting

According to the Post’s story, tech leaders offered a unified message: The NSA spying revelations have caused many customers to avoid U.S.-branded products. That’s precisely what one executive from Cisco Systems said in the meeting. Other tech leaders — including those from IBM and Verizon — stated that NSA spying headlines have led to angry shareholders.

Limits

According to the Post, the tech companies advised the president that there should be limits on the degree of spying that the government does. Additionally they requested more transparency in how the NSA operates.

Moving forward

Obama did tell the attendees that he understood their concerns, the Post reported. He also said that he’d keep these concerns in mind as he and the White House continue their lengthy review of NSA and how it operates. The president needs to keep this promise. All things considered, tech companies remain some of the strongest businesses in the country. We need to keep them happy if we want the country’s economic recovery to carry on.

When it comes to tablets, what will $38 get you?

Remember when tablets priced under $100 were a big deal? Now tablet makers are selling their products at prices even lower. The big question, though, is if these budget-priced tablets are worth the money. Time Magazine recently took a look at this question, evaluating the new Ubislate 7Ci tablet from Datawind. What’s remarkable about this tablet? It only costs $38.

Price wars

Tablet manufacturers are steadily lowering the prices. It’s a race to draw the attention and cash of the most budget-minded of customers. This is good news for consumers, obviously. As tablet prices continue to fall, more consumers can begin to play with these handy mobile computers. But no tablet today is cheaper than Datawind’s latest model.

Is it worth it?

It seems odd to ask if the Ubislate 7Ci is worth the money. It only costs $38. But Time’s review says that the tablet performs about as good as you’d think a $38 tablet would be. It doesn’t provide much storage. Its viewing angles are lacking. Its battery dies too quickly. And its performance definitely falls into the sluggish category.

But that price

But, it’s tough not be impressed by the low selling price. Time admits that the Datawind price is impressive. And if you’re in the market for inexpensive tablets, rejoice: It seems like the price war among tablet makers isn’t going to end any time soon. What this means is that tablet prices will keep falling, turning these devices into budget items.

The obsolete hospital, courtesy of new tech?

Will technology one day make hospitals obsolete? It sounds impossible. But based on a recent report from CBS Atlanta, an international study on technology and health discovered that a majority of people across the globe believe that traditional hospitals will be obsolete because of tech advances.

The study

The Intel Corporation recently ran a study on the ways that people think technology will transform the medical field. One of the big results? A total of 57 percent of respondents said that they believe that technology will reduce the need for traditional hospitals. And what will replace emergency-room visits and hours spent in waiting rooms? Based on the Intel survey, customized personal care delivered to us through new technology.

Mobile

Survey respondents stated that they are looking forward to a day in which mobile and personalized technology helps them keep track of their own health needs. Instead of spending hours in a waiting room or emergency room, patients can instead rely on technology to cover most of their medical needs. And here’s a surprising result: About 30 percent of respondents said that they would trust themselves to do their own ultrasounds. The study also discovered that such innovative medical advances such as monitoring devices and ingestible technologies were more warmly welcomed by countries other than the United States.

No privacy issues?

According to the CBS Atlanta story, respondents were so interested in personalized, mobile care that they are willing to sacrifice their privacy to get it. According to survey, 84 percent of respondents said they would not balk at sharing personal health info if doing so would result in a more efficient and cost-effective medical system.

IBM’s tech predictions

What technology trends are we going to see in the next five years? A good place to look is tech innovator IBM. Forbes columnist Greg Satell recently looked at what’s coming up, highlighting IBM’s predictions for the next five years of technology change. Here’s a brief look at what Satell found.

Classrooms get savvier

Satell writes that technology can help U.S. school children catch up to their peers across the globe. Technology isn’t a cure-all, obviously. But Satell writes that it can help educators better teach a greater number of children. The problem currently? Some U.S. students receive a top education. A lot of others don’t. Technology will help change this.

Retailers get smarter

Online shopping is blossoming. But IBM predicts even more impressive retail technology over the next five years. According to Satell’s column, the tech giant says that retailers will make use of tech to send information directly to your smartphone regarding the products you want. If you need a new pair of boots, your favorite retailer can tell your smartphone exactly what products in your shoe size are in stock. You can then send a message to the sales staff detailing what boots you would like to have a look at.

Medicine gets a tech upgrade

What’s the biggest problem with medicine today? Satell writes that medications impact different people in different ways. What’s perfectly safe and effective for one patient may cause dangerous side effects in another. IBM, though, predicts that within five years, doctors are going to be able to sequence the DNA of individual patients. They can then access a cloud-based center of research and clinical studies to ascertain the best suited medication for each patient.

Is Microsoft ready to trash Windows 8?

Don’t like Windows 8? You’re certainly not alone. Computer users around the world grumble that Windows 8 is too complicated. You might be receiving some good news soon. As per the tech press, there are lots of rumors that Microsoft may soon be trashing Windows 8. As InfoWorld writer Woody Leonhard publishes in a recent column, the company might replace the disliked operating system with a trio of new systems.

A new era?

As Leonhard writes, most of the rumors spring from Microsoft’s supposed Threshold program. This is supposed to be the company’s next round of Windows updates. As Leonhard writes, the updates are meant to improve Windows, Windows RT, Windows Phone and Xbox systems. As per the rumor mill, Threshold should enable users to perform activities across all of these platforms.

Three versions

Leonhard cites a writer from ZDNet who says that Microsoft is now developing three primary versions of Windows, all of which should work better than Windows 8. First, there will be a more modern Metro consumer version, a traditional consumer version and an old-fashioned traditional Enterprise version.

An updated Windows 7?

Here’s the hope expressed by Leonhard: The next version of Windows, whatever it is eventually called, will function as an updated version of Windows 7. Most computer users liked Windows 7, and why not? It was clean, efficient and easy to use. Windows 8, on the other hand, is frustrating and features a steep learning curve. A boosted Windows 7, though? That would be some of the best Windows news to come about in years.

How tech can make workers happier

Are you frustrated by the long chain of e-mail messages in your inbox each morning? Do you wish you could talk with your co-workers in person rather than over Skype? It’s not just you. Many employees lament that new technologies have eradicated a lot of the face-to-face work of the business world. But Natalie Burg, writing for Unify, says that new tech does not have to make a workplace less people-friendly.

Using it right

The key, Burg writes, is for companies to use technology properly. Too many companies basically use tech such as e-mail and video conferencing as a way to pile more work on their employees. This can leave employees feeling drained by the end of the day. But Burg writes that there is a way for companies to employ tech properly: They just need to use new technology to make their employees’ lives less complicated.

Evolving workplace

Burg writes of a more suitable way, though. Companies can use communications technology to make their workers’ lives easier, and not as a way to replace all face-to-face communication. Think about employees who regularly work with peers located several time zones away. These employees can now communicate – through e-mail or instant messaging – with their fellow workers from the comfort of their own homes, without needing to stay late at the office for a phone conversation.

Productive employees

As Burg writes, employees who are more content are usually more productive, as well. Employees today don’t necessarily need to be tied to a desk all day. They’d preferably rely on mobile tech to do the work they do on the road, at whatever schedule fits them best. It makes sense for companies to find ways to make their workforces more mobile. If their workforces are more content, you can bet this will show up in their bottom line.

Digital comics are thriving

Tablets have become hot sellers. Consumers seem to love these devices. As Forbes columnist Ethan Gach wrote in a recent column, consumer experts anticipate that tablet sales will outpace the sales of laptops and desktop computers combined by 2015. But tablets aren’t just a boon to the retailers who sell them. They’re also providing a boost to a somewhat sluggish comic-book industry.

Spider-Man on your tablet

The publishers of comic books recognize just how popular tablets have become with consumers. They know that tablet sales are expected to surpass the combined sales of desktop computers and laptops in 2015. Furthermore they realize that consumers like reading comics on tablets. It’s a natural fit.

Comixology on the rise

Gach takes a close look at Comixology, an online seller of comics. The business has flourished by offering numerous types of comics online, that readers have access to on tablets as well as their personal computers. As outlined by Gach, Comixology achieved over 200 million comic downloads a few months ago. That’s a nice achievement.

More readers?

Because Comixology offers comics in the digital space, the company doesn’t need to be concerned about space issues. That’s a challenge that hits brick-and-mortar comic shops: How do they find room for all of the titles that their customers might want? Comixology, of course, is able to afford to offer lesser-known titles that don’t come from the powerhouse DC or Marvel brands. This is very good news for comics fans, and for comics publishers. Digital reading and comics might just be a perfect match.

5 More retailers using tech to track shoppers’ habits

Privacy is becoming a rare commodity. And shoppers really shouldn’t expect much of it when they’re browsing malls and other retailers. But new technology that enables retailers to track shoppers’ movements and spending habits in real time is raising new questions about privacy. A new story in the Wall Street Journal has a closer look at the tracking technology that retailers are utilizing.

Gadgets

According to the Wall Street Journal story, retailers today rely on a host of small electronic gadgets to track where their customers are traveling inside their stores, how much they purchase and how long they’re standing in lines. As the Journal says, many of these devices track consumers through their smartphones. Others simply scan the aisles of your favorite retailers to see where shoppers tend to congregate.

Common

According to the Wall Street Journal story, this shopping technology is becoming more popular. The story points to The Future of Privacy Forum, a think tank that says that about 1,000 retailers have outfitted their stores with sensors that track the activities of shoppers. These retailers say that the tech will give them important information about their consumers’ shopping habits, as a way to gain an advantage on their competitors.

Privacy concerns

Consumers, naturally, aren’t happy to hear about this high-tech monitoring. The Wall Street Journal reports on the negative reaction from customers of Nordstrom after they discovered the retailer’s tracking technology. It’s not clear whether Nordstrom will keep their tracking program, with a company spokesperson indicating to the Journal that the program was only intended as a trial run. One thing’s certain, however, today’s shoppers should not expect any kind of privacy as they’re browsing the store.