3 Great Tips for Keeping People from Leaving Your Site Quickly
What is your bounce rate and why does it matter? Your bounce rate is the rate at which visitors depart from your web pages. A look at your Google Analytics may reveal some rather sobering information to you. If you have a bounce rate anywhere around 50 percent, then it’ obvious you ought to make some changes!
Why is your bounce rate important?
First of all, Google has made the bounce rate a component of its search engine ranking algorithm, and a site that sports a high bounce rate may have its pages driven into oblivion. What’s worse, since most people are exiting shortly after they get there, odds are your site isn’t accomplishing what you’d like it to. There are cases when a high bounce rate can be caused by your site’s pages loading slowly, but if that’s not the case, we’re offering three good ideas to keep people from leaving your pages quickly.
- Employ videos – Video is demonstrated to be a beneficial factor in retaining people on your pages longer. Videos as well as other multimedia content will keep users engaged, increase traffic and quite possibly increase sales and other desirable actions. YouTube embeds could also help your search rankings in both YouTube and Google. It’s interesting how the exact same content of 1500 to 2000 words watched in a video, audio or other multimedia fashion will result in a far different outcome.
- Make better and more easily readable content – Often content is posted onto a web page as one big chunk. Do your best to split your content into shorter, more readable paragraphs, and make use of subheads, bullet points or lists to break up the monotony. Images help convey points also, and are visually appealing to the eye.
- Highlight related content within your site – Very often you will have content on your site that’s directly related to the piece at hand. Be sure you link to other content on your site that folks might be interested in, and give them a reason to stick around! This could be as easy a fix as using a Related Post plugin if you have a WordPress blog.