How to Use LinkedIn Business Pages for Your Small Business
Is It Time for You to Start Using LinkedIn Business Pages?
It was just a matter of time until business professional network LinkedIn became a useful and workable tool for small business to use effectively. Long an afterthought when it came to actually marketing with this social network, it has recently emerged from the shadows to provide a attractive alternative to Facebook and Google pages. No longer is it merely a job seeking site, but an attractive and useful social channel. MarketingLand reports that LinkedIn has expanded to more than 3 million company pages plus some 225 million members actively sharing content, engaging with one another, and making the most of the Web’s #1 business professional network.
How your small business can use LinkedIn
There are numerous ways having a business page on LinkedIn can help your brand. Let’s examine a couple.
- LinkedIn profiles and optimization – Optimizing your company page with brand specific keywords and content is vital for your profile page along with any targeted pages, where you can present your wares. The LinkedIn audience is quite sophisticated from a business standpoint, and your company profile is the place where you need to display your strengths. Also, be aware that profiles will turn up in organic Google search, so it’s a virtual business card also.
- LinkedIn search – What you post on LinkedIn will appear both in a LinkedIn search along with Google. Keeping your search keywords consistent will help you rank as highly as you possibly can for the desired search terms. Another plus is the recently announced ability for LinkedIn admins to post as your brand, instead of as a single person. New endeavors including the acquisition of SlideShare, LinkedIn Influencers and Sponsored Updates are ample evidence of LinkedIn’s commitment to search.
- Create great content – Undoubtedly one of the better ways you can benefit from the LinkedIn platform is by generating and sharing fantastic content. Taking advantage of not just your home page content, but also the tabs for products and careers is a wonderful chance to show your best content. Make liberal use of video as well.
- Link to your other social media channels – Currently only a third of the top 100 LinkedIn company pages link to their social profiles from LinkedIn. This is an absolute must, as it will improve your Google rankings as well.
LinkedIn has grown into far more than a job board. See how it can benefit your small business today!