Optimizing Your Facebook Page for Mobile Devices
You might have thought to get your website optimized for mobile, but how many of us have done the necessary steps to ensure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give this some thought, since millions of people are interacting with Facebook daily, and more than half of those are connecting with their mobile devices. Going further, it’s been shown that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.
First see how your Facebook Page shows up on a mobile device
Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are a number of ways we can make our pages look, this isn’t always so with a mobile device.
A few tips to help optimize your Facebook Page
- Remember you have less time and space on Mobile to grab someone’s attention, so be sure to use vivid pictures, (not very big, as Facebook will crop them!) and direct, concise text and calls to action.
- Keep your Facebook page complete and up to date. Be sure and check it on “Facebook Nearby” to ensure your vital information is visible and accurate.
- Be sure to encourage check-ins from your location as they make a big difference. This is the mobile equivalent of word of mouth advertising.
- Be active and check in on your page frequently. You can even manage your Facebook from your own mobile device, which can help with customer engagement tremendously!