How to Incorporate YouTube into Your Business

Why YouTube is a Smart Move for Your Business

Most of us are aware that YouTube is now the second largest search engine around, and a fantastic opportunity for helping your business achieve more leads, buyers and profits. What’s more, it isn’t all that difficult to get your head around. You can easily and quickly create videos fairly cheaply, that will communicate on various platforms in unison. Its possible you have already been aware of just how important YouTube can be for your business but may not understand exactly how you can assimilate it into your operations.

Let’s look at 7 ways you can incorporate YouTube into your business quickly and profitably.

  1. Create videos of your products and services – Here’s your opportunity to show your stuff in action. Work to make these videos fun, and not overly technical. Emphasize what benefits they can bring to the buyers.
  2. Drive lots of traffic – Videos can drive LOTS of traffic! Make sure you properly optimize your YouTube videos, and learn the specifics of what it requires to rank them well. Just so you know, it’s far easier to rank a video than it is a web page. Something to think about.
  3. Create a dedicated YouTube channel for your brand – Making a specific YouTube channel for your business can help in many ways, particularly in Google rankings. YouTube is also a social network, so you would be smart to keep an eye on any comments that pop up on your videos and channel.
  4. Introduce both you and your staff to add authenticity – Putting a face to the business does wonders for creating know, like and trust!
  5. Create tip videos – Use this platform to generate legions of views and viewers by creating tip videos that showcase your knowledge in helpful ways your people are searching for.
  6. Link to your videos with social media – These days it’s very important to link our properties together, in order to create not only better search rankings, but also social media traffic. Be sure to include links on your social media sites!
  7. Create videos for customer testimonials – A awesome way to build trust and create a few raving fans is by using videos for customer testimonials. This provides you with fantastic social proof about your products and services, helping to get the word out faster.