Have you noticed how the face of business has turned online. In the past getting your name out as a business was easy, hire an ad agency, get a billboard, simple. Now with the volume of companies competing online it’s becoming more difficult for businesses to stand out. When everything was more local, many businesses were the only option for customers to get what they need, so customers would come to them, all they had to do was be open. Now, with all the options open to people, companies have to reevaluate the way they sell. They have to give potential customers a reason to choose them from the endless choices. Having a strong online presence is an excellent way to do this, here are a few ways.
Many people carry a mobile device so they can access their email and remain on top of their business and personal life even when on the go. Business have the option of creating an independent mobile site that retains the look they achieve on their regular site while making life easier for people accessing their site on a mobile device. This not only shows the consumer that you are aware of their busy life and but that you are current and knowledgeable about the way the world works.
At first social sites were just that, social, websites to connect people in a social way. Myspace was a great example of that, with its highly customizable interface. Then Facebook came out, its a lot more utilitarian and accessible, the look appealed to businesses. Now virtually every business you find has a Facebook page, sharing content related to their industry and creating a fun playful dialog with prospective clients. Now that Google recently unveiled their business pages the future of social sites is all business. Here is a great walk-though for setting up a Google business page.
Providing something educational for prospective clients is a great strategy to develop trust. A couple of ways companies can do this is through webinars and blogs. You have probably noticed the growing popularity of blogs. Companies can stand out from their competitors by showing their extensive knowledge in their field with on-line education.
Most people like to visit a local shop where the owner works behind the counter. This is still available to us but that shop probably has an online presence even if it’s a small one. It can’t be denied that businesses are not just street facing but Web facing as well. Being open to the changing face of business will make you a more informed consumer and/or business owner. Read this article to learn some great reasons for creating an on-line presence.