Anyone Know the Right Way to Use #Hashtags?
Know exactly what a #Hashtag is? If you’re not a social media maven, and particularly Twitter, you may not have a clue what a #hashtag is. No need for that to be the case any longer. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.
Make sure the keyword you use is not in use somewhere else, or you may be in for a big surprise. This requires doing a little research (a search on Search.Twitter.com) to determine whether or not that keyword would be a wise decision. Also, don’t use misleading #hashtags, even with significantly trending keywords. This will most certainly not work in your favor. And most importantly, proofread before you create that #hashtag, lest you fall victim to your own hashtag.
4 Ways to market with #hashtags
- Make your #hashtags short and direct – Keeping it brief and direct is the proper approach to win with #hashtags. If you need to combine more than one, fine, but don’t string together a small army of them, as that will actually annoy your readers and label you an amateur.
- Make them #hashtags to remember – Remarkable #hashtags are much more likely to be shared widely. Give some thought to this and you may get your wish and have it go viral.
- Use them on your other social channels – A #hashtag wants desperately to be shared, and you can now do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This can really help to help sear the #hashtag into the brains of your readers.
- Use keywords – If you can. It’s not at all times possible, but try and work in your brand or primary keywords.
Creating and making use of memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Try it out today!