Utilizing the New Facebook Graph Search
Facebook is at it again, and this time it’s called Facebook Graph Search. It is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can make use of its greatest asset, the social interplay between all its users. Still rolling out, Graph Search might not be open to you yet, (still only available in the US, and there’s a waiting list) but it’s on its way sooner than you think. And if you’ve got a business that relies on Facebook at all, you must understand how this could benefit you.
So what is Facebook Graph search?
Facebook Graph Search is a search model where Facebook moves their search results from a model based on keywords, to one where it can use arguably its most valuable asset, the social data of all its users. You see results based upon what your social spheres like, and view. As an example, your search will return with people that share your interests, websites, photos and videos they’ve liked or visited, as well as other connections you may share. These outcomes are unique to you, because they are based solely off yours and your friend’s interests.
How can you take advantage of Facebook Graph search in your marketing?
One of the key takeaways people appear to be gleaning from the release of Graph Search is it goes a long way towards weeding out pages which are trying to game the system. Fake Likes and fans coming from strange locations out of your common spheres, are likely to be viewed with some skepticism. So bid farewell to the “I will get you 30,000 Facebook Likes” industry, where often people found all kinds of new friends and fans from Bangladesh!
If your small business is seriously interested in social media, you stand to reap the benefits of this, as you will be visible on Facebook. Some of the basic methods for you to prepare for Facebook Graph Search are to:
- Make sure your Facebook page profile is totally filled out with your information, so that users can find and make contact with you.
- Make sure to engage, not sell your visitors.
- Be very careful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business greatly!