What Can You Do with a Six-Second Video?

Promote Your Biz with a 6-Second Looping Video

No doubt you’ve been interested in the new Vine video platform, but you’re also a bit baffled as to how to make use of it. I mean, six seconds of video isn’t a great deal of time to utilize in any message. Even so, the truth is, the restrictions of this medium are also part of its power. Using this time judiciously has led to some innovative uses and messaging!

How other businesses are making use of Vine videos

The limitations of the platform have not prevented businesses from creating very influential videos on Vine. To the contrary, the constraints have enabled businesses to craft powerful short messages generally focused on one aspect of their business. The secret is to be imaginative and fun! Nobody is seeking an in-depth analysis of something watching a six-second Vine video: they are generally, while interested in your brand, wanting to see what’s new, fun, and happening now. Many use this platform to roll out new product lines, deliver short messages about the company, customer service videos, human interest and staff messages. Businesses both large and small are finding creative uses for Vines.

Here are a few examples:

Lowes home improvement store has built some wildly popular Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.

Bacardi is using short videos to share their favorite drink recipes featuring their rum.

One of their competitors, Malibu Rum, dove right in and created some cool refreshing Vines of their own!

Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.

General Electric is using Vine to showcase innovative videos that share science in cool ways.

Clothing retailer The Gap is employing it to tout their products, via a sort of online video catalog.

Let your imagination go wild!

Companies are employing Vine videos in many ways, from product introductions to people and company messages. The great thing is that these videos take almost no time and effort to produce. Take a trip over to Vine and find out if this sounds like something that your company can use. It won’t take much time!