Get Some Laughs and Some Sales at the Same Time!
The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some adventerous wallpaper company hasn’t used this is beyond me, nonetheless it does go to underscore the point that humor sells. Humor essentially disarms people, often by getting them to view your point in a way they hadn’t looked at before, and initiates rapport that you might have had a difficult time creating some with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It could be the cure for what ails your business too! Let’s take a look at 4 ways to use humor in your small business marketing.
4 easy ways to use humor in your small business marketing!
Take advantage of pop culture – This is a generation which has mostly left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens that have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t be afraid to use your share if you can find a way to make it humorous. Getting your audience smiling and in a good spirits right from the start can go a long way toward helping build rapport with them.
Make humorous videos – It only takes a few moments on YouTube for enough evidence to persuade anybody that a funny video gets lots of eyeballs! Even the lamest concept, delivered in a quirky way will get views and be shared widely. It doesn’t require a degree in cinema to make it happen either. Many just shoot them with their cell phone, o if you want to go whole hog, use an app like GoAnimate or Xtranormal to make quick and visually interesting animated videos.
Create funny memes – Who hasn’t noticed these on Facebook and other social sites? Incorporating this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.
Connect with humor in your content – Don’t be scared to be a bit quirky or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!